Building Authority for a B2B Brand With AI Visibility Accelerator
How a B2B cybersecurity SaaS increased reputation and visibility for thought leadership in AI-generated recommendations.
The Challenge
A B2B cybersecurity SaaS needed to increase their reputation and visibility for thought leadership in AI-generated recommendations. In a competitive sector where trust and authority are paramount, they needed to become a "trusted citation" in AI training datasets and responses.
Our Approach
Deep LLM Audit & Gap Analysis
Conducted comprehensive audit to identify knowledge gaps where the brand could establish authority.
- •Analyzed AI training datasets to identify underserved topics in cybersecurity
- •Mapped competitor presence in LLM responses
- •Identified strategic opportunities for thought leadership positioning
Educational Content & Community Building
Created trusted educational content aligned with AI training datasets across multiple platforms.
- •Developed educational Reddit discussions in relevant cybersecurity communities
- •Published in-depth articles addressing common SMB security challenges
- •Positioned brand as helpful expert rather than promotional
Expert Commentary Distribution
Distributed expert commentary that got quoted in publications and scraped into AI datasets.
- •Secured quotes in industry publications and tech media
- •Created citeable thought leadership content
- •Built network of co-citations with authoritative sources
Results
ChatGPT Featured
Brand started appearing in ChatGPT responses to "best cybersecurity solutions for SMBs" and related queries.
Lead Growth
+16%
Increase in B2B inbound leads from organic and AI-driven traffic.
AI Credibility Boost
+41%
Significant boost in AI-based brand credibility signals measured through semantic presence score, indicating stronger authority in AI training datasets.
Key Takeaways
- 1.LLM audits reveal strategic gaps where B2B brands can establish thought leadership and become trusted citations in AI responses.
- 2.Educational content strategy aligned with AI training datasets drives long-term authority building more effectively than promotional content.
- 3.Expert commentary distribution that gets quoted in publications creates co-citation networks that boost AI credibility signals.
Build Your B2B Authority
Get in touch to discuss how we can position your brand as a trusted authority in AI-generated recommendations.